The Crowther Lab – Digital Marketing
The digital and social media marketing campaign for the Crowther Lab is a crucial part of our mission because we are going to focus a large proportion of time on increasing our online presence. We are going to do this to ensure that the research being carried out regarding climate change is recorded and published through accessible, public and user-friendly platforms. We believe this is so important in order to encourage more thought and awareness around climate change.
The majority of our content will be a collection of blogs, newsletters, podcasts, videos and informal updates on social media about the progress of the lab’s work. We want to give a personal insight into the journey of each team member; the good and the bad. They will offer tips and support as well as communicating their findings through the media team, turning important facts into bitesized informative snippets to encourage the general public to ask questions about ecology and climate change.
Whilst we will be updating the social media platforms daily, the website will contain the majority of the information.
This unequal angle to our research output will feed-back to benefit our research. If we improve awareness, we will communicate the messages and hopefully engage new people who can join us in improving our mission.
Thank you for reading 🙂